Privacy Policy
Clinic Flow Dental respects your privacy and is committed to protecting any personal information you provide when using this website.
This policy explains how information is collected, how it may be used, and the choices available to you regarding your personal data. It applies to visitors of the Clinic Flow Dental website and to individuals who contact us through forms, email, or other communication methods.
By using this website, you acknowledge that you have read and understood this Privacy Policy.
Last updated: March 2026
1. Who we are
Clinic Flow Dental is a growth consultancy that works with private dental clinics in the United Kingdom to improve patient enquiry generation and consultation bookings through digital marketing strategy and advertising management.
For the purposes of UK data protection law, Clinic Flow Dental acts as the data controller for personal data collected through this website.
If you have questions about this policy or about how your data is handled, you can contact us at:
- Email: hello@clinicflowdental.co.uk
2. Information we collect
When you interact with this website, certain information may be collected either directly from you or automatically through website technologies.
The types of information that may be collected include the following.
Information you provide directly
When you contact us or submit an enquiry through our website, we may collect information such as:
- Your name
- Your email address
- Your clinic name or organisation
- Your message or enquiry details
- Any information you choose to include when contacting us
This information is provided voluntarily when you communicate with us.
Information collected automatically
When you browse the website, certain technical information may be collected automatically through analytics tools and similar technologies.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed on the website
- Time spent on pages
- Referring website or search engine
- General geographic location derived from IP address
This information helps us understand how visitors use the website and allows us to improve the site and our services.
3. How your information is used
The information collected through this website is used for legitimate business purposes including:
- Responding to enquiries and messages
- Communicating with potential clients who contact us
- Providing information about our services
- Improving the performance and usability of the website
- Analysing website traffic and visitor behaviour
- Understanding how marketing campaigns perform
We do not sell personal information and we do not use your information for unrelated marketing activities.
4. Legal basis for processing personal data
Under UK data protection law, personal information must be processed under a lawful basis.
The lawful bases that may apply include the following.
Legitimate interest
Most data processing activities on this website are carried out under legitimate interest. This includes responding to enquiries, improving website performance, and understanding visitor behaviour.
Consent
Where cookies or tracking technologies are used for analytics or advertising purposes, processing may be based on user consent provided through cookie settings or consent banners.
Contractual necessity
If a clinic engages Clinic Flow Dental for consultancy services, certain personal information may be processed as necessary for the delivery of those services.
6. Analytics and marketing technologies
To understand how the website performs and how visitors interact with it, Clinic Flow Dental may use analytics and marketing tools.
These tools may include platforms such as:
- Google Analytics
- Google Ads conversion tracking
- Advertising attribution tools
- Call tracking and analytics tools
These technologies help measure marketing performance and understand which advertising activities generate enquiries.
Some of these tools may collect technical information such as IP addresses, device data, or browsing behaviour.
Data collected by these tools is typically aggregated and used for analytical purposes.
Where required, consent mechanisms such as cookie banners may be used before certain tracking technologies are activated.
7. Call tracking and enquiry tracking
In some situations, call tracking or enquiry tracking tools may be used to measure the performance of advertising campaigns.
These systems may record information such as:
- The time and duration of a phone call
- The source of the website visit that led to the call
- Basic call metadata for performance analysis
Call recordings may also be used where appropriate for quality assurance or training purposes.
Where call recording is used, it will only be done in accordance with applicable data protection regulations.
8. How your information is stored
Personal information collected through this website may be stored securely using modern digital systems.
Reasonable technical and organisational measures are taken to protect personal information from unauthorised access, misuse, or disclosure.
Access to personal data is limited to authorised individuals who require the information for legitimate business purposes.
While reasonable security measures are implemented, no internet transmission or storage system can be guaranteed to be completely secure.
9. How long we retain personal information
Personal information is only retained for as long as necessary for the purposes described in this policy.
Typical retention periods may include:
- Website enquiry messages retained for a reasonable period to allow follow up communication
- Analytics data retained according to the settings of the analytics platforms used
- Client related information retained for the duration of a service relationship and for reasonable administrative or legal purposes
Once information is no longer required, reasonable steps are taken to delete or anonymise it.
11. International data transfers
Some third party services used by the website may store or process data outside the United Kingdom.
Where this occurs, reasonable safeguards are used to ensure that data is protected in accordance with applicable data protection laws.
This may include the use of approved contractual safeguards or other recognised mechanisms for international data protection.
12. Your data protection rights
Under UK data protection law, individuals have certain rights regarding their personal data.
These rights may include:
- The right to request access to the personal data we hold about you
- The right to request correction of inaccurate information
- The right to request deletion of personal data in certain circumstances
- The right to object to certain types of processing
- The right to request restriction of data processing in certain situations
If you wish to exercise any of these rights, you can contact us using the contact information provided in this policy.
Requests will be handled in accordance with applicable legal requirements.
13. Links to other websites
This website may contain links to external websites or third party resources.
Once you leave this website, Clinic Flow Dental is not responsible for the privacy practices or content of other websites.
Visitors are encouraged to review the privacy policies of any external sites they visit.
14. Updates to this policy
This Privacy Policy may be updated from time to time to reflect changes in legal requirements, website functionality, or business practices.
When updates are made, the revised version will be published on this page with an updated revision date.
Visitors are encouraged to review this page periodically to stay informed about how personal information is handled.
15. Contact information
If you have questions about this Privacy Policy or about how personal information is handled, you may contact us at:
- Email: hello@clinicflowdental.co.uk
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